Imagr is a company based out of Auckland that is making waves in the retail shopping world. They have created the SmartCart, cutting-edge AI technology that skips the checkout stage of in-store shopping. A revolution in retail-tech that is easy to apply to any store across the world.

Imagr is present in stores in Japan and a waiting list of global customers will see them expand into Europe and Australia soon. Hopefully, we can see them in New Zealand shops this year and we too can experience super-smart shopping.

Story by Makayla Wallace-Tidd. Photography by Richard Ng


Wallace-Tidd, Makayla. Imagr: The future of retail.  MOTAT Museum of Transport and Technology. First published: 06 January 2021. URL