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Executive Leadership Team

Learn more about our Chief Executive/Museum Director and Executive Leadership Team here at MOTAT.
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MOTAT Chief Executive/Museum Director Michael Frawley; General Manager – Museum Experience Sally Manuireva; General Manager – Collections Alba Letts; General Manager – Business Services Craig Goodall.


Our Chief Executive/Museum Director, Michael Frawley, is responsible for leading and developing MOTAT in line with its Vision, Values and Strategy and the objectives outlined in the MOTAT Act.   In particular he is responsible for the Museum’s culture, the MOTAT Team (both employees and volunteers), the achievement of its strategic and statutory objectives (as determined by the Board) and the development of its external partnerships and relationships.

Michael, who started at MOTAT in February 2013, is of Ngāti Maniapoto and Ngāpuhi descent and is the former managing partner of the European Law firm Taylor Wessing. Michael has extensive strategic, restructuring and cultural change experience gained in Europe, the United States and New Zealand and he is a strong advocate of using past, present and future Kiwi technology, innovation and ingenuity to inspire the next generation and build the mana of New Zealand.

You can learn more about Michael here: https://www.linkedin.com/in/michael-frawley-b5024076/


Sally has worked in the cultural sector for over 20 years, including at Auckland War Memorial Museum, National Museums Scotland and various museums and galleries in England.  With a commitment to ensuring thriving, engaging cultural institutions, she is also Chair of the National Museum of the Royal New Zealand Navy and a Trustee of Q Theatre in Auckland.

Sally is responsible for the Museum Experience Hub, covering Education, Exhibitions, Brand and Communications, Public Programmes and Visitor Services.  The purpose of the hub is to create the best possible experiences for MOTAT’s visitors, whether at the Museum, online or in the community, and to do so in collaboration with the Collections and Business Services Hubs and a wide range of external organisations.


Alba has worked in the arts, culture and heritage sector for the past 23 years, with 21 years experience in senior and executive positions in this sector. Through her commitment to using arts, culture and heritage as a means to build social cohesion, she has been instrumental in addressing historical imbalances through the development and promotion of museums as well as the planning, design and opening of new museums in South Africa.  Throughout her career, she has served on various Boards of Directors and reported to multiple stakeholders, including various structures representing the public at large.  This developed in her a passionately transformational mindset - her move to MOTAT was driven by an interest to utilise her skills and experience to contribute positively to MOTAT’s transition from “a collection of things” to a “lightbulb institution”.

Alba is responsible for the Collection Hub which covers Collection Development, Storage, Conservation, Workshops (restorations and maintaining operational collections), Heritage Buildings and the Walsh Memorial Library.  The focus of this hub is to ensure MOTAT cares for, develops and increases access to its diverse collection.


Craig joined MOTAT in January 2022. Craig has held several senior leadership positions in the arts, culture and heritage sector in New Zealand, including the role as the Deputy Director of Auckland Art Gallery for six years and the Chief Executive of the St James Theatre and Opera House and North Harbour Stadium.

Craig is responsible for the Business Services Hub, covering the management of MOTAT’s support services that include Finance and Commercial, People and Culture, Health and Safety, ICT, Environment and Security, as well as oversight of the Museum’s large capital projects.